Senior client leadership for growing agencies
Give your clients the strategic attention they need, your team the clarity to deliver and yourself more space to lead, without hiring another full-time employee.
You’ve built a great agency. But too much still depends on you.
You’ve hired smart people. You’ve built strong client relationships. The work is good.
And yet, you’re still being pulled into the middle of everything.
You’re joining calls to steady the client. Rewriting briefs so the team knows what’s actually needed. Reviewing work at the last minute. Smoothing over missed expectations. Keeping track of the details no one else seems to see.
Not because your team isn’t capable.
Because there’s a gap between the client conversation and the work being delivered, and you’re the person filling it.
That works for a while.
But eventually, it starts costing you time, energy and attention you need elsewhere.
You don’t need another person to manage.
You need someone experienced enough to step in, see the whole picture and take real ownership.
I work alongside growing agencies as a fractional client leader, account director and strategist.
My 20+ year career spans journalism, publishing, marketing and agency leadership. My work has appeared in national newspapers and magazines, I’ve supported brands including Warner Bros., and I’ve partnered with founder-led businesses, private equity-backed organizations and enterprise teams alike.
Along the way, I’ve become an award-winning strategist, led complex client relationships, managed millions in agency revenue and helped cross-functional teams turn ambitious goals into work that gets delivered well.
That experience means I can step into an important account, quickly understand the client, the work and the internal dynamics, then bring everything into focus.
From leading thoughtful client conversations to turning scattered ideas into a clear plan, I help make sure the team knows what’s needed, why it matters and what happens next. And by staying close enough to the work, I can spot gaps, risks and opportunities before they land back on your desk.
The result?
Clients who feel genuinely looked after.
Teams who can move forward with confidence.
And far fewer things that only you can handle.
Hi, I’m Kerry
Getting the right support in place is simple
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We talk it through
We’ll start with what’s happening across your clients and team, then gently untangle what’s taking up more of your time than it should.
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We find the right fit
Together, we’ll shape the support around what would genuinely help most, whether that’s ongoing leadership or help with one specific challenge.
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I step in
I’ll get up to speed quickly, fit into the way your team already works and begin taking the right things off your plate.
Frank Burder, Owner & Founder, Burder Creative
“Kerry is one of the most capable, reliable, and genuinely wonderful people I’ve worked with. She combines strategic clarity with calm, confident leadership — solving problems before they escalate and elevating every team member along the way. Any agency would be lucky to have her.”
Chris Jenkins, Partner, Druid Ventures
“If you pictured the ideal leader for managing client relationships, you’d land on Kerry. She’s conscientious, motivated, organized, and detail-driven, with executive-level communication skills to support $1M+ accounts. If your business relies on white-glove service and strong leadership across teams and clients, Kerry is the person you want.”
Senior support that fits the way your agency is growing
Fractional Account Support
Up to 40 hours per month
Hands-on support for keeping clients informed, teams aligned and work moving without every follow-up, question or decision landing back on agency leadership.
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I can take ownership of the day-to-day rhythm across a select group of accounts, including:
Leading regular client meetings and communication
Turning conversations into clear briefs and next steps
Keeping priorities, timelines and responsibilities visible
Following up with clients and internal teams
Coordinating work across departments
Managing expectations and raising scope concerns
Reviewing important deliverables before they reach the client
Keeping account plans, actions and decisions moving
Flagging relationship risks before they grow
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Clients receive thoughtful, proactive communication instead of having to chase.
Your team gets clearer direction, faster answers and stronger follow-through.
Work moves with fewer loose ends, misunderstandings and last-minute surprises.
And you’re no longer pulled into every status call, brief clarification or client follow-up simply to keep the account on track.
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$4,500 per month
Up to 40 hours of senior account and client leadership each month.
Ongoing partnerships typically begin with a 90-day commitment.
Client Services Leadership
Up to 80 hours per month
Leadership across high-value accounts and client services, bringing greater consistency, confidence and visibility.
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I can provide broader leadership across accounts, people and client-services operations, including:
Overseeing complex, high-value or vulnerable accounts
Leading senior client relationships and strategic conversations
Reviewing portfolio health, risk and growth potential
Supporting at-risk relationships and recovery plans
Guiding renewal, retention and organic-growth strategy
Coaching account directors, managers and client-facing team members
Improving client onboarding, communication and meeting rhythms
Clarifying ownership, escalation paths and quality standards
Strengthening scope management and profitability awareness
Creating greater visibility for agency leadership
Building practical client-services tools and processes
Helping client strategy and delivery work more consistently together
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Clients receive a more consistent, senior experience across the agency.
Account leads feel better supported and more confident making decisions.
Leadership gains a clearer view of which relationships are healthy, which need attention and where growth is most likely.
The agency becomes less dependent on founder intervention and last-minute saves, and better equipped to grow without lowering the standard of care.
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$8,000 per month
Up to 80 hours of senior client-services, portfolio and strategic leadership each month.
Ongoing partnerships typically begin with a 90-day commitment.
Embedded Client Leadership
Up to 60 hours per month
Embedded support for leading key client relationships, shaping strategy and keeping delivery connected, so important accounts no longer depend on you to stay healthy.
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I can lead across a broader group of accounts and become part of the agency’s regular leadership rhythm, including:
Owning important client relationships and meetings
Shaping account strategy and longer-term priorities
Turning client goals into practical marketing plans
Connecting strategy across creative, content, digital and development
Keeping delivery aligned with what was sold and promised
Leading difficult conversations and managing escalations
Identifying risks, opportunities and decisions early
Supporting renewals, account growth and forward planning
Giving agency leadership a clear view of progress and pressure points
Coaching account team members where useful
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Clients feel they have an experienced senior partner who understands their business, not simply someone managing deliverables.
Teams have clearer priorities, stronger decisions and fewer conflicting messages.
Strategy stays connected to execution from the first conversation through final delivery.
Risks are raised earlier, opportunities receive proper attention and far fewer important accounts depend on you personally to stay on track.
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$6,000 per month
Up to 60 hours of embedded client, account and strategic leadership each month.
Ongoing partnerships typically begin with a 90-day commitment.
Tailored To You Partnership
Built around what your agency needs
Flexible senior support for a leadership gap, major account or period of change that doesn’t fit neatly into a standard package.
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Your partnership may combine:
Interim account or client-services leadership
Ownership of a specific portfolio or flagship account
Support through leave, transition or recruitment
Client relationship recovery
Strategy and delivery leadership for a major engagement
Team coaching and leadership support
Client-services process improvement
Portfolio, scope or profitability reviews
Workshop facilitation and strategic planning
Additional capacity during a busy period of growth
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You get experienced support in the places where it’ll make the biggest difference, without forcing your needs into the wrong package.
Important relationships stay protected.
Your team has someone steady to turn to.
Work continues moving while you handle the broader transition, opportunity or growth decision in front of you.
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Tailored to the engagement
We’ll agree on a clear role, level of involvement and working rhythm based on what your agency needs.
Need help with one specific challenge?
Sometimes, you don’t need ongoing support. You need an experienced person to look at one account, process or decision and help you get it sorted.
These focused projects give important client-services challenges the attention they need, without turning into a long-term engagement.
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See which accounts need your attention—and which have room to grow.
A practical review of your client portfolio, giving you a clearer view of relationship health, delivery concerns and opportunities across the agency.
What’s included
Review of priority accounts, scopes and current concerns
Simple red, yellow and green account-health ratings
Key relationship, scope and delivery risks
Retention and account-growth opportunities
Recommended priorities by account
A 30-, 60- and 90-day action plan
60-minute leadership review
From $2,500
Typical timeline: 2–3 weeks
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Get clear on what’s gone wrong—and what needs to happen next.
For an important client relationship that feels strained, uncertain or harder to manage than it should.
What’s included
Review of the account history, scope and communication
Input from key members of your internal team
Clear assessment of the issues affecting the relationship
Recommended immediate actions
Preparation for the client conversation
Facilitated internal reset session
Practical 30-, 60- or 90-day recovery plan
Client-facing meeting support can be added where appropriate.
From $3,500
Typical timeline: 2–4 weeks
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Bring the work, expectations and engagement back into alignment.
For an account where the workload has quietly grown beyond the original agreement—or where the team’s effort no longer makes commercial sense.
What’s included
Review of the original scope and current workload
Identification of scope gaps and delivery pressure points
Review of available time and profitability information
Recommendations for reducing, restructuring or repricing the work
Options for a revised engagement
Client-facing talking points
60-minute leadership review
From $3,000
Typical timeline: 2–3 weeks
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Turn a newly won account into a confident, well-organized start.
For agencies that have sold an important engagement and want the client and internal team aligned from the beginning.
What’s included
Review of the proposal, scope and discovery materials
Clarification of client goals and measures of success
Identification of open questions, risks and dependencies
Clear roles, responsibilities and communication rhythms
First 90-day account plan
Internal team-alignment session
Client kickoff agenda and recommendations
From $2,500
Typical timeline: 2–3 weeks
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Build a stronger case for what comes next.
For an important account approaching renewal, expansion or a natural decision point in the relationship.
What’s included
Review of the relationship, work completed and available results
Assessment of client priorities, sentiment and potential risks
Clear renewal narrative and recommendations
Opportunities for the next phase of work
Account-growth ideas that genuinely fit the client
Presentation outline and client talking points
60-minute preparation session
This project strengthens your renewal approach but can’t guarantee the client’s decision.
From $2,500
Typical timeline: 2–3 weeks
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Give your team a clearer, more consistent way to care for clients.
For growing agencies that have outgrown informal processes, founder-held knowledge or a different approach for every account.
What’s included
Review of your current client-services approach
Recommended workflow from onboarding through renewal
Clearer roles, ownership and escalation paths
Meeting and communication rhythms
Account-health and risk framework
Practical templates and checklists
Priority process documentation
Team rollout and working session
No enormous operations manual. Just a practical system shaped around the way your team actually works.
From $5,500
Typical timeline: 4–6 weeks
A note on availability
I keep project capacity intentionally limited so each engagement gets the attention it needs. Projects are usually scheduled in advance, particularly for larger reviews and operating-system work.
Tell me what’s happening, and we’ll work out whether one of these projects is the right place to start.
You don’t need to have the role perfectly figured out
You may know that your clients need more attention, but not whether that means ongoing account leadership, support for one difficult relationship or help strengthening client services more broadly.
That’s completely fine.
We’ll start with what’s happening now, what’s taking too much of your time and what you’d most like to change. From there, we can work out the level of support that makes sense.
You don’t need a polished brief.
You don’t need to choose a package before we talk.
You just need a sense that things could be working better.
Frequently Asked Questions
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I step into the space between agency leadership, the client and the team doing the work.
That might mean leading client relationships, shaping strategy, clarifying priorities, keeping teams aligned and making sure important accounts keep moving.
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Yes.
I can lead meetings, present recommendations, manage expectations and represent your agency as a trusted senior member of the team.
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Only if you’d like them to.
I can work as a visible fractional partner or as an embedded member of your agency team.
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Freelance support is usually focused on completing a defined task.
Fractional leadership is about taking senior ownership of the relationship, the strategy and the work around it.
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Not necessarily.
I often work alongside existing team members, giving them stronger direction, clearer decisions and senior support when an account needs more experience.
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Absolutely.
I’ll fit into the way your team already works, whether that’s Teamwork, Asana, ClickUp, Monday, Slack, HubSpot, Google Workspace or something else.
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Yes.
My work sits at the intersection of client leadership, marketing strategy and delivery. I can help shape the plan, guide the team and keep the work connected to what the client actually needs.
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My main focus is client leadership, strategy, alignment and delivery oversight.
But, as an award-winning marketer, I can create plans, messaging, strategic copy and presentations, facilitate workshops and review work. I’m not a full production team, but I work closely with the people responsible for execution.
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Ongoing partnerships usually begin with a 90-day commitment.
Focused projects have their own scope and timeline.
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That depends on current availability and the level of support you need.
I keep capacity intentionally limited and usually schedule projects and new partnerships in advance.
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We’ll have a relaxed conversation about your agency, your clients and what’s taking up more of your time than it should.
You don’t need to know exactly what support you need. I’ve sat on the agency side of these challenges, so we’ll start with what’s happening and work it out together.
Let’s talk about what’s happening inside your agency.
Complete the form or choose a time that works for you. We’ll talk through your clients, your team and what’s taking up more of your time than it should.
You don’t need to know exactly what kind of support you need before we talk. I’ll be in touch within one business day.
Prefer to call, text or email directly? That works, too.
📞 (727) 589-8348
📧 kerry@fractionalam.com